Design and production of the systems of development and adjustment of branches network
Geographical and spatial analysis systems due to the nature of the Mellat Bank's business and its wide geographical coverage on the one hand, and the ability to provide attractive and understandable analytical results in the form of maps, tables and visual diagrams, have advantages over other techniques.
In GIS, by adding the location parameter along with other data, the meaning and concept of the data is made clearer for their audience and the decision-making process is accelerated. Based on the above advantages, some of the applications of this information system were enumerated that the issues of network development and regulation, location of branches and performance evaluation of branches could be considered as an interconnected work package among the above issues.
The information platform and the exact mathematical model in this system, in addition to improving the quality of the decisions, make them highly defensible. Decisions such as moving, merging and establishing branches that were made traditionally based on scattered information, today are made by using this system seamlessly and comprehensively. Some of the main benefits of developing this system can be summarized as follows:
Increasing the intelligence of location-based decisions by making location reporting possible including:
o The functional information of the referenced land, and a location on a single map divided by different layers
o Selection, search and report based on important and required statistical items
o The potential of personal banking business in the province and levels below the city's legal limit (within the scope of the domain)
o The geographical location of Mellat Bank Branches and its competitors
o Geographical location of important spatial complications
o Population geographical location of the periphery of the bank branches
o Economic geographcal location of the periphery of bank branches
o The physical geographcal location of the periphery of the bank branches
o Possibility to choose the location of the branch establishment based on the senior executives' intended parameters
o Possibility to prioritize the proposed locations for the establishment of the branch by senior executives
o Presenting different scenarios of geographical analysis of current branches and identifying candidated locations for establishing a branch
o The possibility of examining different scenarios of mergers, dissolution and relocation of existing branches
o Proposal for the merger of branches
o Proposal for the transfer of branches
o Proposal of optimal number of branches at provincial and municipal levels based on the parameters that can be defined by senior managers.
o Assess the performance of the branches based on the potential of the periphery environment